Two large companies have recently struck a deal for the Investec Derby Festival. The companies named are William Hill and Epsom Down Racecourse, both with interests in online casino gaming and gambling. The agreement is good for five years and through the deal, both companies will be providing a betting platform that will target multiple channels. Among these are the estates for high-street betting shops, using the Internet and utilizing William Hill.com through The Toad to the Derby.co.uk, a newly developed microsite using mobile technology through the new application of Epsom Downs. All these channels will be showing the revenues and interest of the betting community, especially players of online casinos that will lead towards the derby tournament.

Gamblers from land-based and online casinos and the racing industry will be using the theroadtothederby.co.uk to get information not just about the different races; they will also be able to read news of the festival and some of its features, as well as several insights and footages of the derby itself. While gamblers who will be accessing the application of Epsom Downs, using their iPhones, will not just get information on the event, the race cards, probabilities and the results of the race, they will also be able to place their bets, just like at online casino.

The managing director of Epsom Downs’s racecourse, Rupert Trevelyan, is delighted of the partnership they have with William Hill. He is confident that both of them will be able to promote not just the Investec Derby, but also the numerous races of the festival. William Hill’s chief executive officer, on the other hand, is proud that they will be able to show to the land-based and online casino and gambling industry that their partnership with Epsom will bring in more revenues not just for them, but also for Investec Derby Festival.

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